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Why does eSIM represent such a great opportunity for travel and hospitality?
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Thanks to eSIMs, tourism businesses can strengthen their customer relationships by offering mobile data services under their own brand. This system enables them to deliver an innovative and cost-effective digital user experience.
The widespread adoption of eSIMs across a multitude of devices makes this opportunity widely accessible. Furthermore, the return of roaming charges within the European Union, a consequence of Brexit, underscores the need for UK travelers to have access to competitive mobile data plans when traveling abroad.